Debunking Common Misconceptions About Luxury Shopping Online
What comes to your mind when someone says luxury shopping? High price tags ruin the intent to buy the product. Right? Does that mean no one’s buying anything from luxury brands? Absolutely not!
There’s a certain segment of buyers who don’t look beyond luxury products and brands. However, there are numerous myths surrounding buyers in the luxury product industry. In this article, we will debunk some of those myths and help you see the real picture of luxury products online.
Myth 1: Luxury Fashion Is Exclusively for Women.
Most luxury brands host ramp shows to reveal their collection. People tend to visualize women walking down the ramps rather than men. Therefore, a common myth is that only women are interested in buying luxury goods for themselves, and the industry as a whole is women-centric.
It cannot be denied that the industry was more inclined toward feminine fashion during its nascent stage. There was a time when men’s fashion was considered an alien concept. While this image has remained stuck in the minds of people, the truth is far removed from the assumption.
In recent times, men have started to invest in designer brands as much as their female counterparts. With 53.4% female shoppers and 46.6% male shoppers, the gender split of luxury eCommerce buyers is almost the same.
Myth 2: Luxury Brands Don’t Need to Rely on Social Media Marketing for Luxury Shopping
While the internet was in its infant stage, luxury brands were reluctant to resort to social media marketing. At that point, social media was assumed to be crowded by classless mass-media consumers. Social media platforms seemed no match for the exclusivity and uniqueness of luxury shopping & their expensive products.
But with evolving perceptions about social media, the platforms are no longer considered siloed in terms of e-retail. Instagram has particularly emerged as one of the most common platforms for enhancing sales, marketing, and PR of luxury brands. Without emerging into the world of social media, designer brands now struggle with winning the trust of customers.
Social media is powerful enough to improve the reputation of a luxury brand along with improving customer relations. Furthermore, it holds the potential to trigger the intent of buying expensive products among the mass. Social media can scale the marketing efforts of a luxury brand while still maintaining its desirability.
Before the internet was dominated by likes and shares, people used to spot posters or magazines with celebrities draped in new products from a luxury brand. Even though the reach wasn’t too high, it was good, maybe because of the low competition. But by making their social media game strong, expensive brands can now have a global reach and generate the interest of millions of people in their products.
Myth 3: There’s No Scope of Customer Loyalty in the Luxury Industry.
When it comes to luxury clothes shopping online, there are a lot of debates surrounding the look and feel of the industry. The luxury industry used to comprise only a few selected brands at a certain point. But they have time and proved their capacity to retain clients and their families for generations.
In recent times, the luxury industry has become more populated. Creating customer loyalty takes more effort than it took in the past. However, it’s still attainable for designer brands to retain customers.
Myth 4: Chinese Clients Are Purchasing Everything with a Luxury Logo.
Chinese customers are highly educated and sophisticated. They have continued to show a certain level of obsession with luxury logos. However, they won’t be buying anything with a designer brand logo. The demand for authentic merchandise from luxury shopping brands is not dead, even among Chinese customers.
Myth 5: Luxury Shoppers Are Desktop Users.
Another common myth in the industry is that luxury shoppers browse from their desktops. Mobile users are not considered serious buyers. It’s a common assumption that mobile luxury consumers only browse for inspiration.
However, mobile luxury shoppers also come with a strong purchasing agenda. Like mass eCommerce consumers, mobile luxury shoppers also prefer a smooth checkout process. All major luxury brands selling expensive products have started to take their mobile shoppers more seriously and are focusing on mobile optimization.
Luxury designer brands are making a huge part of the eCommerce industry in terms of revenue accumulation. As people see the truth hidden beyond the common myths, they are not shying away from trying out luxury brands. If you are interested in venturing into high-end fashion, check out Loveluxlife today!